Help nonprofit leaders optimize their organization’s fundraising to succeed in the digital generation.
It’s moving fast.
Here are 6 steps to get you started:
- Shift your mindset
- Share the impact you make online
- Capture the attention of supporters
- Use digital tools to build relationships
- Ask for a gift; thank your donor
- Welcome them to a community
🎯Shift your mindset.
Move to a digital in, digital out system.
Work to remove resistance to change.
A digital mindset allows you to connect data and accelerate growth.
🎯Share your impact online.
Your stories will raise awareness and interest in what you do.
Show up and be present in your supporter’s online activity.
🎯Capture your supporter’s attention.
Learn who your supporters are and why they like what you do.
Keep a record of what you know and view patterns of understanding.
Listen to what they need from you.
🎯Use digital tools to build relationships: use data, email, SMS, social, and podcasts.
Ask questions and listen more.
Share great content to support what you do and how you do it.
Keep it personal and be available online to answer questions.
🎯Deliver valuable content and share often.
Accomplish what you set out to achieve.
Ask your trusted community to join you.
Ask them to consider supporting you with a donation.
🎯Welcome a community.
They’ll join because they donated; they’ll stay for the community.
Continue to earn their trust & educate those who care.
Create the impact promised and report back to your donors.
I hope these steps help you take action. If you enjoyed them:
1. Follow me @KellyAnnMorris
- Subscribe to my bi-weekly newsletter. I share more action plans for your social profit’s digital journey https://socialprofitstack.com/
Read this post and more on my Typeshare Social Blog