Here are 6 simple ways to optimize your donation page ⤵️
After working with and donating to nonprofit organizations for many years, I see plenty of donation pages that can use a little love. 💚
Spending just a few minutes reviewing your donation page will help convert your visitors into donors when they visit your donation page.
1. Don’t hide your ‘donate now’ button.
You’ve spent so much time working on the marketing and communication content to get them there. Don’t lose them now.
Make sure your website visitors can see the donate button on every page.
2. Navigation matters
As your new visitor clicks the donate button, ensure they go directly to the donation page.
People can be so easily distracted when on a website. Your copy is incredible, but make sure they action their intention of giving.
3. Why should they donate to your organization?
Add some compelling copy to the page and how their gift will make an impact on the people you serve
This area is a great way to test different copy styles and calls to action. See what works!
4. Guide your prospects on what to do next
Offer the option to give a monthly donation with an array of gift options. Start with the lowest amount.
Studies show that starting the array with a small amount and going up is a good start. Always test and see. Your community might be different.
5. Payment options
Make the process simple and easy to donate with various payment options — credit cards, PayPal, and Apple Pay.
6. Donor information
Keep the form simple. Start by requesting their first and last name and email address and allow them to insert their payment details right away. If they need a receipt, ask for the full address on the next page.
Simple is the 🗝
Read this post and more on my Typeshare Social Blog