Jun 9Boost your nonprofit’s web traffic with this simple 5-step frameworkI bet learning a new framework right now is not a priority, but with online giving growing by 12%, building an audience to support your cause is something a proven social media framework can help you achieve. 1. Know your objectives: When you begin posting more on social, your website…2 min read2 min read
May 243 Costly Mistakes Your Nonprofit Might Be Making & Strategies to Help You Share ImpactYour nonprofit’s success lies in strategic decision-making, effective communication, and a commitment to leveraging available resources. Avoiding these mistakes can pave the way for a more impactful and sustainable nonprofit organization. #1. You’re not empowering your committed volunteers They are your biggest supporters! Neglecting to empower your volunteers and board members to engage in fundraising can harm…1 min read1 min read
May 3Don’t let self-doubt win. Here are 3 tips to become a better digital writerOver 12 months ago, I wanted to become a better writer and practice publishing daily. I’ve learned a ton, but if I could go back and start again, here are 3 tips I’d get started with immediately: Start by writing what you know Build momentum Focus on familiar topics Build…1 min read1 min read
Apr 174 Ways Online Fundraising Can Help Cultivate Relationships with Donors & Ultimately Lead to a Major GiftBy being strategic and thoughtful, you can use online fundraising to lay the foundation for a successful major gift campaign. These 4 ways will get you started: Expand your reach: An online fundraising strategy allows you to reach a wider audience of potential donors than traditional fundraising methods. …1 min read1 min read
Feb 15They say it takes up to 18 months to acquire a major donor.Using this framework, you can master online donor acquisition in half the time. — #1: Connect with your audience online. Welcome them and share compelling stories. Activate your social media to call your audience to action. #2: Build trust and credibility with your audience. Craft messages that resonate with your audience and highlight the impact of your work. #3: Optimize your web assets for…1 min read1 min read
Sep 29, 2022My current mission:Help nonprofit leaders optimize their organization’s fundraising to succeed in the digital generation. It’s moving fast. Take action. Here are 6 steps to get you started: Shift your mindset Share the impact you make online Capture the attention of supporters Use digital tools to build relationships Ask for a gift; thank your donor Welcome them to a community …2 min read2 min read
Sep 8, 2022Five personal rules that always help me write online (even when I don’t want to).Learning more about digital writing continues to be amazing. Torturous at times, but what a great experience it’s been to find an hour every day and write. Before Ship30, I was hit or miss. …1 min read1 min read
Sep 2, 20224 Simple (But Effective) Strategies I’d Share with Anyone Starting Their First Social ProfitI have worked as a practitioner and consultant in the social profit sector for 15 years. Here are 4 simple (but effective) strategies I’d share with anyone starting a new organization today: #1: Think like a start-up. Identify your value proposition. Understand that value and strive to drive impact. …1 min read1 min read
Aug 30, 20225 Reasons Every Social Profit Should Tell StoriesStorytelling is a powerful tool. It can attract and motivate your supporters. It can change your reader’s perspective It can show how your supporters helped build connections between ideas and action. And I have 5 specific reasons why: Reason #1: Attraction of the story compels your audience to learn about your cause. Reason #2: Motivation shows your…1 min read1 min read
Aug 20, 2022The Most Important Lesson I’ve Learned Working with the Social Profit SectorNot all lessons are created equal. Some lessons we learn are small. They are little reminders along the way of what truly matters. Other lessons are giant. They fundamentally change how we see the world. Over the past 15 years of working to support social profits, the single most important…1 min read1 min read